FK Group
Real estate lead generation in Pakistan
Cheap leads are easy to buy. Leads that pick up the phone, visit the site and book a plot are not. We build lead generation for real estate around one question: how many of these enquiries can your sales team actually close?
Targeting the right buyer, not the most clicks
We start from your project: location, plot or unit sizes, payment plan and price range. That decides who we target (local end-users, investors or overseas Pakistanis), which platforms we use, and what the offer says. Clear pricing and payment plans in the ad filter out people who were never going to buy.
Channels we use
Facebook and Instagram lead forms and click-to-WhatsApp ads, TikTok for reach and video, and Google Search for people already looking for plots or apartments in your area. Landing pages and forms are built to qualify, asking budget and timeline where it helps, so your team spends time on serious buyers.
Follow-up decides the result
A real estate lead goes cold within hours. We connect ads to a CRM or a simple shared pipeline, set up instant WhatsApp replies, and report on calls, site visits and bookings, not just cost per lead. That is how budget moves to what actually sells.
Related services
- Marketing StrategyA launch-to-sell-out plan built around your project, inventory and sales team.
- Paid Ads: Meta, Google & TikTokLead generation campaigns for housing societies and projects, measured by qualified leads.
- Website DevelopmentFast, search-friendly project websites and landing pages built to capture leads.
- CRM DevelopmentA real estate CRM so every lead is assigned, followed up and tracked to a sale.
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Frequently asked questions
Do you guarantee a number of leads?
No honest agency can guarantee lead numbers, because they depend on your project, price and ad budget. We share expected ranges after reviewing your project and report actual results every week.
Which cities do you generate leads for?
Mainly Islamabad and Rawalpindi, and projects anywhere in Pakistan. We can also target overseas Pakistanis in the Gulf, UK and elsewhere.
Is ad spend included in your fee?
No. Paid ads management starts from PKR 70,000 per month and the ad budget is paid separately to the platforms, so you always see exactly what was spent.
Have a project to sell? Let’s plan the launch.
A free 30-minute consultation with our team. We’ll look at your project, your current marketing and where the next leads should come from.